March 10, 2016

I always get a lot of questions asking how my Instagram grew and any advice I can give to anybody wanting to start their own blog or have an audience on Instagram. First off I want to say I'm no expert and that I got lucky because I started Instagram when no one was really using it. There are plenty of Instagrams out there that are far more creative and deserve a bigger audience than mine. Instagram just kinda blew up suddenly and everyone started using it. Now there are just so many Instagram accounts popping up everywhere. Here are some of my tips on growing an audience. 

Sounds lame and cliche but be authentic. It gets a bit boring when everyone looks the same and has the same thing. I admit I too have those moments where I want to dress like that person, but then I realize that it wouldn't look that great on me. Find what works for you, not every clothing item you see on a blogger or your style icon will flatter you. Each person is unique and I think when you find your own style and are genuine, people's attention will naturally gravitate to you because there's something special. Also, I think there's a huge difference between being inspired and copying. Find your own niche. 

Collaborate with brands you think will be a good fit for you and your audience. Almost 95% of my posts I want to say are not sponsored. I post on a daily basis just because I want to. Instagram started as a hobby and I didn't tell my friends and family at first because I just wanted to have a creative outlet. Which is why I started off anonymous and probably a big reason why you don't know that much about me (yet). Instagram will always be a platform I'm grateful for because it led me to so many opportunities and I don't want to use it solely to promote products. Yes, Instagram can be lucrative but that shouldn't be your motivation for starting it. My advice is to work with brands that you really do love and that you think will be a great fit for you and your audience. The Pink Diary represents me and it's important to stay picky and true to yourself when working with brands. I want to take pride in the work that I put out there and have no regrets when I look back. 

Only invest in items you need. It's not smart to buy a Chanel bag if you can't afford it just to prove your worth on Instagram. Yes we've all been there. I think it's important to spend your money wisely and Instagram can get expensive if you're buying new things every week just to have something new to post. People always ask me why I deviated from fashion and started venturing into different areas such as food and home, but honestly I'm not going to buy a new outfit every week just to put it up on Instagram. I already have too many clothes in my closet! Bottom things you'll actually use and wear. This reminds me of a quote from Will Smith, "too many people are buying things they can't afford, with money they don't impress people they don't like!"

Respond to people who support you. I try to respond back to e-mails and comments on my Instagram when I have a chance. I'm always grateful for the audience that I have and for the encouraging and supportive comments I always get. I think it's important to connect to people who support you even though it may be a simple comment like thank you or telling them where you got your jeans from. Which reminds me it's been awhile since I had a giveaway on my Instagram. I'm still thinking of what to include in the giveaway but stay tuned!

Do what makes you happy. I think it took me many years to figure this out which is probably why I couldn't stay at one job for a long time. The last job I took was working as a a hygiene assistant because I thought maybe I should aim high and go to dental school. Obviously that didn't last long and I left after about a month or two of working. This applies to Instagram because you should post things that you like, not what other people like. For example, you don't have to post pictures of macarons because everyone else is. Post what you like. Post what makes you inspired, what makes you happy. 

Blogging is hard only do it if you really are passionate about it. If you're thinking about blogging, think about what you want to write about whether it's about fashion or cooking recipes. I think the key is to write about something you have knowledge about and love talking about. It's still hard for me to blog even though it's been about three and a half years since I started this blog. Creating new content can be difficult. Instagram is easier because you just need to post a photo which is why I'm more active on Instagram. There are moments when I want to rip my hair out because blogging is very time consuming and can take days just for one post. Blogging can also be costly because you have to pay hundreds, if not thousands to maintain your blog. 

Don't sweat over the number of followers you have. I'll admit I used to base my worth on the number of followers and likes I had. It's sad but life shouldn't be revolved around superficial things like the number of likes you got on a picture. There will be days when your follower count will decline and some days where it'll grow. People will follow you if you have something to offer that's different from other accounts but don't sweat over it. 

Wow. Didn't think I'd have so much to share but hope these tips were useful and thank you if you took the time to read all of this. Instagram should be a fun platform to share photos - don't sweat over the small stuff :)

Love, Sharon


  1. Loved this post! Thanks for sharing =)
    Great tips and love all of your photos!

  2. So lovely post and so sweet tips. I also agree with everything you have said :)) I love your Instagram, amazing pictures and ideas <3

  3. Thank you for these pieces of advice, especially when it comes to the number of likes and followers! Patience is a really key word alongside confidence. Love both your Instagram AND blog even though you post less frequently! Margaux x

    1. I so agree with you Margaux! It can be so discouraging when your numbers haven't gone up or when other accounts have way more! The pink diary is a true inspirstion! I wish you luck & stay confident! Xo - sammyflowerbop

    2. thank you margaux appreciate the kind words :)

  4. I always love your blog and instagram posts x
    You inspire me a lot and am so thankful that i found you on instagram a year ago :)
    If you dont mind, would you like to share some of your smoothie recipes?
    Thanks so much! xx and keep on inspiring people :)

    1. thank you ghina! yes thank you will have a blog post up with my smoothie recipes :)

  5. I loved this post so much. Thank you for sharing your tips with all of us :) also thank you for inspiring me!

  6. Great advice ! Some people do forget that blogging is something you want to do because you enjoy it - not because you have to do it for money or whatever. It's so hard to keep a blog right haha, you have to love it !

    1. right? blogging is harder than people think! xx

  7. I just found your blog, and WOW I love it! I'm definitely gonna come back :)

    This post was really good, I'm in the process of trying to take my blogging and Instagram serious and to the next level. So thank you for the great advice :)


  8. This was such a REAL & AUTHENTIC article! Thank you a ton for posting this- sometimes it's hard when wondering if being authentic isn't paying off but I pride myself on that and don't want to have to post macarons like everyone else either! Funny I was literally thinking of the macaron obsession yesterday! I adore your blog! Your pics on IG are so clean and you have a great theme!

    Thank you for these tips for bloggers trying to grow- a fresh of breath air you are♡

    Can't wait to follow you work!

    1. thank you sammy<3 appreciate the kind words xx

  9. Thank you for sharing your tips and those great advices. We can all feel that you're passionate about what you write. Keep going, I love what you do !

  10. Great post. It's reads authentic. I'm headed over to check out your IG!


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